It’s time for another editorial.
Three years ago, I made the decision to identify real news articles by placing an identifier – an “100%” image – at the bottom of such posts.
Prior to August 2010, all articles appeared mixed, whether they contained true or parody material. That decision, was based on the unfortunate incident of a blogger that was assassinated; it became clear, at that point, that a distinction was necessary. However, from day one, DomainGang has been providing both true and parody content related to the domain industry.
There have been arguments on whether this was good enough, and even Rick Schwartz kindly told me during the final breakfast of TRAFFIC 2012, that he would like to read the headline and be able to tell if it’s a parody article, or one that contains true events.
While I respect everyone’s opinion on the matter, there isn’t a real reason to make such a change in how content is presented, and there are several reasons to keep it as is; the latter is related to how search engines see and rank content.
The bottom line is this: DomainGang articles have a headline, that provides a rather short summary of an article. Like newspapers, headlines sell the publication. At newsstands, the newspaper buyers read the smaller intro to the article on the front page, with the full article continuing inside.
The difference is that DomainGang is free. If you don’t agree with the way something is written, you will get a full refund for the entire $0.00 that you spent.
Now, onto some serious stuff.
Just yesterday, someone did not comprehend the full essence of an article that was clearly a parody; he went ahead and registered the domain that was quoted in the article, then came around and boasted about how he sold it in a couple of hours. After I exposed their allegations as false, they had the domain canceled and proceeded with making a threat about this web site’s integrity.
I take such threats very seriously; there is already a pending report made to the FBI for a separate issue in June. So if you decide to leave comments, rest assured that no threats are tolerated and you will be reported. Arguments about who has the longest dick are fine.
To recap: Articles come in two flavors, and while the headline won’t tell you that, the article itself provides enough clues when it’s just parody. If it’s a real article, then you will see the “100%” image at the bottom.
Meanwhile, editorials have no such image as they serve the purpose of an announcement or an opinion by the editor. They also have the comments closed.
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