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3 key lessons Google learned from launching its .brand TLD

Posted by DomainGang on October 10, 2025, at 3:30 pm

In 2026, a new application round of Top Level Domains (TLDs) will open, giving companies the chance to register their own .brand extensions. Google Registry has championed the benefits of branded domains for years, using .google since 2016 to enhance security and trust. Unlike open namespaces such as .com, a .brand extension ensures that only […]

Filed under Domain News · Tagged with .brand TLD, Google blog, google

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