A dramatic twist has emerged in the negotiation for the premium domain Go.ai, after the seller reportedly rescinded their $1.4 million asking price, doing so after the buyer agreed to meet it in full.
According to an email exchange shared by the seller, the broker handling the transaction informed the seller that the buyer had accepted the quoted amount “in good faith” to move forward, even though the price was “significantly more than the buyer expected to pay.”
The broker’s next step was to “collect payment from the buyer and get [the seller] paid.”
That’s when the seller apparently got cold feet and pulled back from the deal, effectively walking away from what would have been the largest recorded .ai sale to date.
Is this right or even ethical?
Many domain investors get upset when a buyer pulls off a similar move, retracting their offer or countering lower when their initial offer is accepted.
When a buyer agrees to the full asking price, retracting that offer not only jeopardizes trust but also damages the industry’s reputation for integrity and fair dealing.
Technically, either party can retain the right to change their mind before formal contracts are signed, but such reversals are seen as breaches of good faith that can undermine future credibility with brokers, buyers, and marketplaces alike.
We do not approve. 👎
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