Images of blonde, smiling women increase productivity and brand stickiness
Sedo has redesigned its web pages, offering a new interface that features a whole lot more: new colors, new placement of menus and new female clipart.
We counted at least 6 new images of smiling, corporate dressed women, that will most likely increase the time one spends on Sedo.com.
Studies have shown that images of smiling blonde women dressed in corporate suit-pants increase productivity by 40% among male workers, as dominant but reassuring female imagery induces the production of workstamine, a hormone that makes men work longer, faster, stronger, smarter.
A side-effect of the Sedo.com redesign is that now one would have to browse around longer in order to find where the heck has everything moved to.
oh em gee she’s so hawt and will help me to sell many domains I think. As soon as I can find the transfer center I will turn these offers to dollars!
I think it’s under the section featuring the blonde with the short hair.
I’m just glad they didn’t take the GoDaddy approach and litter their site with pictures of women who look like transvestites.
During a bit of downtime this morning, I think I managed to count 45 instances of Woman compared to just 15 instances of Man on the site.
I, as a Man, thoroughly approve of this. There’s nothing gets my business juices running than seeing pictures of Woman on a site.
I wonder if they’re not being just a little condescending to how they perceive the average domainer. Or maybe they’ve got it spot on…
Domain Man, you are the man! 😀
Has Tiger Woods been informed about this yet? Maybe he would be interested in knowing? I dunno? I’m just thinkin’ here….