We keep track of generic domains becoming new trademark applications at the USPTO, following the decision by SCOTUS that Booking.com can be trademarked.
The list is growing daily, and we cover domains that are – mostly – single word keywords.
Today’s findings involve the super-generic domain names Law.com and Approve.com.
Both applications are filed on the basis of existing use of the marks in commerce, and are not “intent to use” applications.
The Law.com application is about “Providing information in the field of law via the Internet; providing links to other websites containing information in the field of law.”
Meanwhile, the Approve.com application comes in two flavors: a standard text mark, and one that depicts the Approve.com logo and claims it as the mark. The application is about “Software-as-a-Service (SaaS) services, namely, providing access to non-downloadable and web-based computer software for use by organizations to manage procurement operations and workflows.”
Another interesting fact is that Approve.com was used in commerce for the first time on July 15, 2020. The domain Approve.com changed hands on July 13, 2020, indicating that it was most likely sold to the trademark applicant, Israeli corporation Swiftt Development Ltd. There is no recorded sale for Approve.com on NameBio, and the value of Approve.com would be in the high six figures, or even higher.
We’ll be seeing more of these applications in the future, and the list is expected to grow exponentially.
Domains, brands and trademarks. Photo by Amador Loureiro on Unsplash
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