National Pen Co. LLC, operators of the ultra-premium domain name Pens.com, have filed for the mark’s registration with the USPTO.
The mark consists of the literal element “PENS.COM” with a stylized plus sign forming part of the “P” in “PENS.” The “.COM” element is displayed vertically following “PENS”. The following classes are referenced for the PENS.COM mark:
Online and retail sale of promotional products, namely, writing instruments, stationery, drinkware, bags, gift sets containing one or more of the following: tire gauges, pens, flashlights, notebooks, knives, corkscrews and wine stoppers, sanitary masks for protection against viral infection, hand-sanitizing preparations: personal protective kits comprised of one or more of the following: sanitary masks for protection against viral infection, hand-sanitizing preparations, antimicrobial pens, reusable cloth masks, antimicrobial touchless tools.
Registered in 1995, Pens.com is a true generic domain name encompassing an entire class of products. The company has expanded its services, offering other custom-branded products such as tote bags, stationary, and even flash drives.
Visit Pens.com for more information on their products.
Applying for the registration of matching marks is an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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