Social media platforms are becoming increasingly important for businesses, in order to promote their products and services.
Nowadays, running online contests and offering sweepstakes on social media platforms, is a common practice; users and customers engage with the companies, building brand loyalty.
But are these promotions legal, or is there a fine line that can’t be crossed?
IP attorney, Daliah Saper, will be examining exactly this issue, during the October 25 Lunch Seminar.
The Saper Law founder will be discussing the following:
- What is the difference between sweepstakes, contests, and illegal lotteries.
- Which federal and state laws govern promotions.
- Information on FTC disclosure guidelines governing promotions.
- How a social media platforms’ terms of use may impact your promotion.
- How to safely utilize user generated content created from your promotion.
Location: Saper Law 505 N LaSalle Suite 350, Chicago.
Time: 12:00pm to 1:00pm; Lunch will be provided.
To RSVP for the seminar, visit SaperLaw.com.