The launch of new generic top-level domains (gTLDs) in 2014 marked a turning point in domain naming strategies, allowing for more semantic and brandable domain pairings.
Instead of relying solely on the legacy extensions, businesses and organizations can align their domain names and brands with industry-specific or keyword-relevant TLDs, and there are plenty to choose from.
Take Carbon.Energy for example: This domain pairs a concise keyword with a TLD that directly communicates the sector it belongs to: energy.
The result is a clean, modern, and easily understandable domain that tells users exactly what to expect, without needing to append the TLD, as in CarbonEnergy.com.
While the matching .com reigns supreme in terms of recognition and authority, Carbon.Energy leverages clarity and intent. It’s shorter, more readable, and fits the trends in today’s branding where simplicity and specificity carry ample weight.
Following the recent sale of CarbonEnergy.com for a reported $400,000 dollars, it comes as no surprise that Carbon.Energy is priced at $488,888 dollars, with a beautifully designed lander by DomainEasy.
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