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White Castle’s “Crave Clutch” won’t arrive with the matching #domain

White Castle is adjusting to the pandemic’s changes in food consumption and packaging, rolling out the Crave Clutch. The Crave Clutch ™ box contains 20 sliders and four small fries and costs $20 in most White Castle locations. It’s the first time the 99-year-old hamburger chain has introduced new packaging in 16 years. While food […]

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Beyond Fried #Chicken : Korean #domainer snaps #KFC’s latest menu item

KFC has rolled out its latest menu item, “Beyond Fried Chicken.” The meat substitute is plant-based, in cooperation with Beyond Meat, makers of “meat” that some refer to as “fake meat.” Says KFC about its Beyond Fried Chicken: Beyond Fried Chicken is not vegetarian, vegan, or Certified Vegan. Beyond Fried Chicken nuggets and wings are […]

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Sparkly.com : Veteran #domain investors have a #sparkly new project

Sparkly.com is the latest creation of veteran domain investor, Jen Sale, founder of Evergreen. So what is Sparkly.com? It’s a gifting platform built on intelligent-suggestion technology, to find gifts for your friends, and for yourself, based on unlimited interests. By categorizing the things you like, the Sparkly.com intelligent algorithm finds and prepares for you matching […]

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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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#IQOS brand: Philip Morris is the absolute biggest #UDRP filer in #domain history!

It’s official: Philip Morris, makers of the smokeless IQOS device, has filed the most UDRP cases than anyone else in history. The UDRP process is turning 20 years old this October, and no other corporation has used it more often. There are now 253 separate UDRP filings, with 251 of them filed since October 2016 […]

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#Guzzini .com : Korean #domain registrant wanted $100,000 but got #UDRP’ed

The Korean registrant of the domain Guzzini.com sought to get $100,000 dollars from the Italian trademark holder. Instead, they got hit with a UDRP once negotiations failed. Enrico Guzzini formed the company in 1912, and the brand is famous in Italy, and internationally for its tableware and houseware products. The Korean registrant secured the domain […]

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Marketing campaign for .CO #domains won two Summit International Awards

Big news from Down Under and dot .CO domains. The Australian integrated marketing campaign for .CO domain names,  has been recognized with two prizes in the 2018 Summit International Awards. Encompassing digital, social, out of home and more, the .CO campaign resulted in increased sales, as well as increased consumer engagement and awareness. The two […]

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#IQOS .com : From a #Sedo domain sale to a multi-billion dollar #smokeless brand

Philip Morris International (PMI) is a multi-billion dollar corporation producing tobacco products, one of which is the IQOS electronic cigarette. The IQOS device is very popular; initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries; by the end of 2016 it was available in over […]

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#Lime Scooters : A $2 billion valuation company running on a #domain hack!

Lime is a two year old scooter company that has secured $400 million dollars in investments, on a $2 billion valuation that excludes the fresh cash. Electric scooters have been getting a lot of global adoption, as they are more compact than electric bikes and portable. Many domain investors go gaga about generic dictionary words […]

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Broken mirror : #ICANN deletes new brand #gTLD dot #Spiegel

ICANN has deleted the new brand gTLD, dot .Spiegel by removing it from the IANA root zone. The German-owned brand gTLD never took off, having had only one domain, nic.spiegel, in the IANA database. That’s basically the default reserved Registry domain. Spiegel means “mirror” in German. The following information reflects the dot .Spiegel applicant, a […]

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Prestige Limousine : How generic #domains can hurt your company’s reputation

Generic domains can help a company’s effectiveness in reaching out to consumers, but it usually takes years to do so. Take for example Apple.com – this generic keyword is used as an arbitrary mark, a word or image that already exists, but it has nothing to do with the business that uses it. It took […]

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#Mobile phone manufacturer #OnePlus just moved from the .net to the .com

OnePlus, a global manufacturer of mobile phones, has just upgraded its domain name, moving from the .net to the .com. After five years of using the domain OnePlus.net, the company announced the much anticipated upgrade to OnePlus.com yesterday: “Nearly five years later, we’re proud to announce that we’re moving our official site from .net to […]

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