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Can’t get the .COM? Get the .KOM

Gotta love homophones, words that sound alike. When you think of dot .COM, there’s only one way to spell it, right? Wrong. How about writing it as “.KOM” then, and even if that’s not a real TLD it can still become a brand. The applicants for the .KOM trademark thought exactly that, filing a trademark […]

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#Lenscrafters domain typo lost via the #UDRP process after 17 years

The registrant of the domain Lenscrafter.com lost a nice money-maker, after the typo-domain was lost via the UDRP process at the WIPO. Lenscrafters is a registered trademark of Luxottica Group S.p.A., Italy, and the singular form most likely generated ample typo-traffic for 17 years. The domain was registered in 2004 and was parked with PPC […]

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#Chinese monolith JD.com files for #trademark registration at the #USPTO

Chinese mega-corporation, JD.com, has filed for the registration of the mark, JD.COM, at the United States Patent and Trademark Office. The trademark application was filed for: “Transport; transportation logistics; packaging of goods; piloting; hauling; marine transport; car transport; replenishment of vending machines; air transport; piloting of civilian drones; garage rental; horse rental; storage of goods; […]

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#Absofruitly : When you can’t get the matching .com #domain

What happens when you come up with a brand and the .com was registered decades ago? Obviously, the options are as follows: Buy the domain, if it’s for sale Change the brand altogether Or, incorporate the brand into a similar domain In the case of Absofruitly, a Florida seller of acai and other fruit bowls […]

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White Castle’s “Crave Clutch” won’t arrive with the matching #domain

White Castle is adjusting to the pandemic’s changes in food consumption and packaging, rolling out the Crave Clutch. The Crave Clutch ™ box contains 20 sliders and four small fries and costs $20 in most White Castle locations. It’s the first time the 99-year-old hamburger chain has introduced new packaging in 16 years. While food […]

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Beyond Fried #Chicken : Korean #domainer snaps #KFC’s latest menu item

KFC has rolled out its latest menu item, “Beyond Fried Chicken.” The meat substitute is plant-based, in cooperation with Beyond Meat, makers of “meat” that some refer to as “fake meat.” Says KFC about its Beyond Fried Chicken: Beyond Fried Chicken is not vegetarian, vegan, or Certified Vegan. Beyond Fried Chicken nuggets and wings are […]

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Sparkly.com : Veteran #domain investors have a #sparkly new project

Sparkly.com is the latest creation of veteran domain investor, Jen Sale, founder of Evergreen. So what is Sparkly.com? It’s a gifting platform built on intelligent-suggestion technology, to find gifts for your friends, and for yourself, based on unlimited interests. By categorizing the things you like, the Sparkly.com intelligent algorithm finds and prepares for you matching […]

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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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#IQOS brand: Philip Morris is the absolute biggest #UDRP filer in #domain history!

It’s official: Philip Morris, makers of the smokeless IQOS device, has filed the most UDRP cases than anyone else in history. The UDRP process is turning 20 years old this October, and no other corporation has used it more often. There are now 253 separate UDRP filings, with 251 of them filed since October 2016 […]

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#Guzzini .com : Korean #domain registrant wanted $100,000 but got #UDRP’ed

The Korean registrant of the domain Guzzini.com sought to get $100,000 dollars from the Italian trademark holder. Instead, they got hit with a UDRP once negotiations failed. Enrico Guzzini formed the company in 1912, and the brand is famous in Italy, and internationally for its tableware and houseware products. The Korean registrant secured the domain […]

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Marketing campaign for .CO #domains won two Summit International Awards

Big news from Down Under and dot .CO domains. The Australian integrated marketing campaign for .CO domain names,  has been recognized with two prizes in the 2018 Summit International Awards. Encompassing digital, social, out of home and more, the .CO campaign resulted in increased sales, as well as increased consumer engagement and awareness. The two […]

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#IQOS .com : From a #Sedo domain sale to a multi-billion dollar #smokeless brand

Philip Morris International (PMI) is a multi-billion dollar corporation producing tobacco products, one of which is the IQOS electronic cigarette. The IQOS device is very popular; initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries; by the end of 2016 it was available in over […]

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