Toma: Call automation start-up upgrades domain from .so to .com

Toma is a call automation start-up that caters to businesses. The company’s products utilize AI that takes phone calls, books appointments, and promises to help “skyrocket your revenue on autopilot.” Founded in New York by Monik Pamecha and Anthony Krivonos, the company’s AI-driven product offers the following benefits to customers: Realistic call experience: customizable human-like […]

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Domain rebranding: Sigi moves from dashed domain to Sigi.com

The Southworth International Group Inc. (SIGI) is the parent company of several leading manufacturers of vertical positioning equipment, used across manufacturing, assembly, warehousing, retail, and other facilities. SIGI’s origins date back over 125 years to Portland, Maine, where it began as a small printing company called Southworth Press. Today, SIGI owns and operates multiple industry-leading […]

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Telepathy, Inc. domain sales: OFG.com, Rockford.com, MyJewel.com

It’s been a busy week for Telepathy, Inc., the domain investing company with one of the most solid domain portfolios in the industry. According to data provided by DomainTools, three domains changed hands indicating that an equal number of sales took place. OFG.com, a three letter .com domain registered in 1995, appears to have been […]

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HeyWork.com: Domain sale revealed on the heels of Somewhere.com announcement

Support Shepherd ditched their matching domain, SupportShepherd.com, acquiring Somewhere.com for $400,000 dollars. It was an exciting discovery by Elliot, who often shares such domain rebranding instances on Embrace.com. Somewhere CEO, Nick Huber, is a seasoned entrepreneur behind such brands as Bolt Storage, RE Cost Seg, Titan Risk, BoldSEO, AdRhino, WebRun, RecruitJet, and Spidexx. We’d personally […]

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GoDaddy to rebrand its Afternic domain platform as “Neutron”

GoDaddy is rebranding its popular but badly aged Afternic platform and the chosen name is “Neutron.” The biggest domain registrar in the world will roll out the new name at the Nordic Domain Days conference in Europe next week; the Neutron brand will be revealed during the opening night ceremony with GoDaddy sponsoring it. “It […]

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Atom SEO: Squadhelp pays to top Google searches for its new brand

Squadhelp performed a surprise domain rebranding ten days ago, switching to Atom and the domain name Atom.com. When companies switch from brand A to brand B it’s not a simple case of swapping a product label. While Squadhelp is a two word compound and an established brand with a matching registered trademark to boot, Atom […]

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Squadhelp to Atom: The good, the bad, and the ugly

Domain rebranding isn’t easy but it happens to address a number of issues affecting an existing brand. The announcement that Squadhelp is rebranding to Atom, operating from the domain Atom.com, is both exciting and baffling. To push forward with a fresh domain and brand, one or more of the following reasons must be present: Market […]

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Royal rebranding: Sussex.com domain seller had no idea who was acquiring it!

Mr. Neil Agate, seller of the domain Sussex.com to the Duke & Duchess of Sussex, was not aware of the royal identity of its buyer. The lucky entrepreneur and British expat held onto the domain since its registration way back in 1995, using it for his business, Sussex Systems Inc. In December, the former owner […]

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Domain rebranding: SussexRoyal.com upgrade to Sussex.com for the Duke and Duchess

In 2020, Prince Harry and Meghan, the Duke and Duchess of Sussex announced they are stepping back from royal duties prior to their move to the United States. A year prior, they established the SussexRoyal foundation, operating from the domain names SussexRoyal.co.uk and SussexRoyal.com. As of yesterday, the ex-royals moved to the shorter, sexier Sussex.com. […]

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Desktop.com goes on sale as company rebrands itself to Webtop.com

Desktop.com, the premium domain name supporting an app-converging platform, is in a domain rebranding process. The funded company that was formed with Frank Schilling as an early investor has switched to the domain Webtop.com, thus renaming itself as Webtop. Rolf Larsen, co-founder, shared the news of the company’s move to the Webtop.com domain: I’m thrilled […]

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Vesto.com acquired by Lumis—Another successful domain acquisition

The domain name Vesto.com has been acquired by domain brokerage powerhouse, Lumis, on behalf of their client. Vesto.com is a domain registered in 2002 that appears to have been in the possession of domain investor, Michele Dinoia. The new registrant is a securities-based lending product provider with lines of credit underwritten through BNY Mellon’s LoanAdvance […]

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Domain rebranding: Roda.com launches, changing from CarCare To Go

CarCare To Go is a full service car repair service with locations in Washington, DC, Maryland, and Virginia. They offer a vehicle pick up service and it seems that they just scored a major domain rebranding overhaul. Moving from the domain CarCareToGo.com to the shorter and much easier to remember, Roda.com, was the culmination of […]

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