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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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British #Phenom : Interview with broker James Booth on his latest #domain rebranding

Domain rebranding is a daring, but often necessary move to a better brand. British broker, James Booth of BQDN did just that, switching his brand to the domain Phenom.com. Defined as a person of phenomenal qualities, this 1996 registration is spot on describing James Booth’s cunning ability to deliver domain brokerage services for his clients, […]

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Domain (re)branding : #Kim Kardashian drops her #kimono!

Kim Kardashian’s acquisition of Kimono.com was probably in the six figure range. The fashion socialite announced the change in plans, caving in to social backlash from Japan over her choice of a brand: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be […]

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Dan, man with a plan : #Domainer not happy with #Undeveloped news of #domain rebranding

Domain sales platform, Undeveloped, has performed an unexpected act of domain rebranding, and a man named Dan isn’t all too happy. The switch from Undeveloped.com to Dan.com left domain investor Dan Papadopoulos of Syracuse, NY, very upset. “I was negotiating to get Dan.com, shortening my professional presence to a three letter .com for several years […]

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#ESQwire : #Domainer friendly #law firm rolls out redesigned web site

ESQwire, a domainer-friendly law firm with years of experience in IP law and domain names, has rolled out a redesigned web site. The company’s domain rebranding is a refreshing, modern approach to an established law brand, founded by IP attorney, Ari Goldberger. The ESQwire team also includes IP attorneys, Jason Schaeffer and Matthew Tennenbaum. Since […]

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Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name

Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]

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#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag

When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]

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Latest #Casino Bonuses : #Domain rebranding from .COM to #LCB .ORG acronym

Latest Casino Bonuses, an independent directory, guide and forum of numerous online gambling resources, is rebranding. Moving from the domain LatestCasinoBonuses.com to the shorter variant, LCB.org, might come as a shock to old school domain investors. Indeed, the use of a dot .ORG domain for a web site on gambling and online gaming resources seems […]

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#Domain rebranding : #GreekGeeks is now DOPE

Domain rebranding can be a challenging task; Greek design studio, GreekGeeks, has just recently ventured into this territory. For years, the Athens-based company operated from GreekGeeks.com; their development activity included Greek government projects, and they often mediated for the acquisition of domain names on behalf of their customers. In a shocking turn, GreekGeeks has changed […]

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#Swaziland was renamed to #eSwatini making dozens of #domains worthless!

The king of Swaziland, a land-locked African former British colony, decided to rename his kingdom to Kingdom of eSwatini. King Mswati III announced that eSwatini is the new country name, and the one used by Swaziland before it was colonized. The reason: Swaziland apparently sounded too close to Switzerland. Such a large scale rebranding also […]

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No worries, mate : Top #Snap result in #Australia isn’t the camera company

Domain rebranding to a short generic keyword can either make or break your brand. The generic nature of dictionary domains can actually dilute a brand’s visibility in search engines, such as Google. Ultra-generics, such as Apple, acquire a secondary meaning over a long period of time; this is how such brands become distinct and are […]

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