Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name

Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]

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#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag

When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]

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Latest #Casino Bonuses : #Domain rebranding from .COM to #LCB .ORG acronym

Latest Casino Bonuses, an independent directory, guide and forum of numerous online gambling resources, is rebranding. Moving from the domain LatestCasinoBonuses.com to the shorter variant, LCB.org, might come as a shock to old school domain investors. Indeed, the use of a dot .ORG domain for a web site on gambling and online gaming resources seems […]

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#Domain rebranding : #GreekGeeks is now DOPE

Domain rebranding can be a challenging task; Greek design studio, GreekGeeks, has just recently ventured into this territory. For years, the Athens-based company operated from GreekGeeks.com; their development activity included Greek government projects, and they often mediated for the acquisition of domain names on behalf of their customers. In a shocking turn, GreekGeeks has changed […]

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#Swaziland was renamed to #eSwatini making dozens of #domains worthless!

The king of Swaziland, a land-locked African former British colony, decided to rename his kingdom to Kingdom of eSwatini. King Mswati III announced that eSwatini is the new country name, and the one used by Swaziland before it was colonized. The reason: Swaziland apparently sounded too close to Switzerland. Such a large scale rebranding also […]

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No worries, mate : Top #Snap result in #Australia isn’t the camera company

Domain rebranding to a short generic keyword can either make or break your brand. The generic nature of dictionary domains can actually dilute a brand’s visibility in search engines, such as Google. Ultra-generics, such as Apple, acquire a secondary meaning over a long period of time; this is how such brands become distinct and are […]

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#Domain rebranding : Long Island Iced Tea to become Long #Blockchain

It’s the era of cryptocurrency madness, and its underlying technology, blockchain. In a strange case of domain rebranding, the Long Island Iced Tea company, that produces a series of tea beverages, announced that it’s changing its name to Long Blockchain. Currently operating from LongIslandIcedTea.com, the company secured LongBlockchain.com and shared some info about its future […]

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Domain #rebranding : #Neustar moves to Home.Neustar

Neustar has moved its headquarters to Home.Neustar, and the company’s individual services can now be found on several dedicated .Neustar domain names. This effective domain rebranding move is a natural evolution for Neustar, provider of information technology services, that actively embraces and supports the new gTLD namespace. Additionally, Neustar is celebrating its new digital identity […]

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Domain rebranding : Blockchain services company, 21.CO, becomes Earn.com

Bitcoin services company, 21.CO, performed a domain rebranding and became Earn.com. Earn.com, formerly 21.CO, is a new kind of social network where you earn digital currency by replying to emails and completing tasks. The announcement, earlier today, discusses what changes, and what will not change: We’re excited to announce that 21.co is now Earn.com! Our […]

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XYZ Registry : Brand changes are imminent

The XYZ Registry is on the verge of imminent brand changes, and it’s all about a better experience. Seeking a unique identity among thousands of domain industry companies is not a simple task. Many hours are spent deciding on the proper elements of one’s brand. Daniel Negari, founder and CEO of XYZ shares his thoughts […]

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End-users : Is your dream domain taken?

If you have a dream domain, the odds of it been taken already, are quite high. Most .com domains that are words existing in a formal English dictionary are long gone, and so are two word .com composites with a positive, brandable meaning. That leaves non-domainers, often known as “end users,” with a difficult task […]

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WTF? World Taekwondo Federation rolls out domain rebranding

If you’re the World Taekwondo Federation, your acronym is WTF – not exactly professional sounding! Apparently, that’s what the sports federation realized, and instead of being associated with a “what the fuck” expanded expletive, they decided that it was time for domain rebranding. It was a tough decision, particularly since the name has been in […]

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