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#Namebio rebranding to NameDaddio

It’s domain rebranding time for popular domain sales tracker, Namebio. The successful tracker of every domain sale that has occurred since 1948 is moving on with a new name: NameDaddio. “It’s time to re-invent our name and get a fresh new brand that’ll last for several decades, just like GoDaddy,” said Namebio founder, Michael Sumner. […]

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Dos Equis: #SussexExRoyal .com #domain is already taken!

If you want to talk about your two ex’s, stay thirsty my friends. Former British Royal, Prince Harry, and his lovely wife Meghan, have been known collectively as the Duke and Duchess of Sussex. Ergo, they formed their private charity and brand on the domain name SussexRoyal.com, as we reported. They will need to perform […]

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Who is Sav.com ? #NameKing emerges as new dropcatching and sales platform

A little over a decade ago, NameKing was the king of “domain tasting,” a practice that was made obsolete by ICANN’s change in domain registration policies. NameKing was once owned by Oversee, and that didn’t end well. The domain NameKing.com and its ICANN-accredited business were acquired in late 2018 by domain investor and entrepreneur, Anthos […]

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Autonomous Risk Intelligence: #SHIELD motto forgotten during #domain rebranding!

CashShield is a Singapore based cybersecurity firm, that rebranded to SHIELD. In the process, they secured the domain Shield.com, with the help of Media Options. Founder and CEO, Justin Lie, announced the big news two weeks ago. There’s no doubt that a 2018 Series B funding round of $20 million dollars has provided a healthy […]

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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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British #Phenom : Interview with broker James Booth on his latest #domain rebranding

Domain rebranding is a daring, but often necessary move to a better brand. British broker, James Booth of BQDN did just that, switching his brand to the domain Phenom.com. Defined as a person of phenomenal qualities, this 1996 registration is spot on describing James Booth’s cunning ability to deliver domain brokerage services for his clients, […]

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Domain (re)branding : #Kim Kardashian drops her #kimono!

Kim Kardashian’s acquisition of Kimono.com was probably in the six figure range. The fashion socialite announced the change in plans, caving in to social backlash from Japan over her choice of a brand: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be […]

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Dan, man with a plan : #Domainer not happy with #Undeveloped news of #domain rebranding

Domain sales platform, Undeveloped, has performed an unexpected act of domain rebranding, and a man named Dan isn’t all too happy. The switch from Undeveloped.com to Dan.com left domain investor Dan Papadopoulos of Syracuse, NY, very upset. “I was negotiating to get Dan.com, shortening my professional presence to a three letter .com for several years […]

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#ESQwire : #Domainer friendly #law firm rolls out redesigned web site

ESQwire, a domainer-friendly law firm with years of experience in IP law and domain names, has rolled out a redesigned web site. The company’s domain rebranding is a refreshing, modern approach to an established law brand, founded by IP attorney, Ari Goldberger. The ESQwire team also includes IP attorneys, Jason Schaeffer and Matthew Tennenbaum. Since […]

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Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name

Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]

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#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag

When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]

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