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#Vikos brand : #Greek water corp buys #domain from Mike Mann

Vikos natural mineral water is renowned in Greece for its superb qualities. Aside from Vikos water, the Vikos brand includes a number of secondary products, such as Vikos Cola and Vikos Cola Zero. The Greek company was established in 1990 and they operate facilities in the mountainous region of northern Greece, Epirus. Vikos operates from […]

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Names.com under new ownership!

A category defining domain name such as Names.com needs no introduction. Registered in 1995, Names.com was used as an online retailer of family crests. On or around March 31, 2021, the domain changed DNS. Eventually, Todd Reum of Category Defining Domains, broke the big news: We’ve rebranded to Names.com from CategoryDefining.com and we’re pretty excited […]

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#Domain memes: Rebranding during a Zoom call?

Domain memes are our open-ended, recurring series of fun incidents related to the domain industry and technology. Identifying such funny or more serious incidents, domain memes offer a quick laugh – or an intense scratch of the top of your head. Whatever works for you. Domain rebranding is a serious step up for any company […]

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#Domain rebranding: HQ Raleigh moves to .COM from a .Community top level domain

Coworking firm HQ Raleigh is moving to a .COM after a lawsuit accelerated its existing plans for domain rebranding. The North Carolina start-up has been operating from a dot .Community domain name, HQ.Community. A lawsuit that was filed by a subsidiary of the office space provider Regus earlier this year, accusing HQ Raleigh of trademark […]

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#Namebio rebranding to NameDaddio

It’s domain rebranding time for popular domain sales tracker, Namebio. The successful tracker of every domain sale that has occurred since 1948 is moving on with a new name: NameDaddio. “It’s time to re-invent our name and get a fresh new brand that’ll last for several decades, just like GoDaddy,” said Namebio founder, Michael Sumner. […]

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Dos Equis: #SussexExRoyal .com #domain is already taken!

If you want to talk about your two ex’s, stay thirsty my friends. Former British Royal, Prince Harry, and his lovely wife Meghan, have been known collectively as the Duke and Duchess of Sussex. Ergo, they formed their private charity and brand on the domain name SussexRoyal.com, as we reported. They will need to perform […]

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Who is Sav.com ? #NameKing emerges as new dropcatching and sales platform

A little over a decade ago, NameKing was the king of “domain tasting,” a practice that was made obsolete by ICANN’s change in domain registration policies. NameKing was once owned by Oversee, and that didn’t end well. The domain NameKing.com and its ICANN-accredited business were acquired in late 2018 by domain investor and entrepreneur, Anthos […]

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Autonomous Risk Intelligence: #SHIELD motto forgotten during #domain rebranding!

CashShield is a Singapore based cybersecurity firm, that rebranded to SHIELD. In the process, they secured the domain Shield.com, with the help of Media Options. Founder and CEO, Justin Lie, announced the big news two weeks ago. There’s no doubt that a 2018 Series B funding round of $20 million dollars has provided a healthy […]

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Bad #domain rebranding : #Lifestyle magazine became #Claur without the .com

Lifestyle, a fashion magazine focusing on the qualities of modern lifestyle, rebranded to Claur last December. The popular mag raved about moving forward to a renewed brand, which can always be a challenging move. In the process, the magazine’s marketing team left the domain name LifestyleMag.com behind, and moved to Claur.com – right? Well, they […]

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British #Phenom : Interview with broker James Booth on his latest #domain rebranding

Domain rebranding is a daring, but often necessary move to a better brand. British broker, James Booth of BQDN did just that, switching his brand to the domain Phenom.com. Defined as a person of phenomenal qualities, this 1996 registration is spot on describing James Booth’s cunning ability to deliver domain brokerage services for his clients, […]

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Domain (re)branding : #Kim Kardashian drops her #kimono!

Kim Kardashian’s acquisition of Kimono.com was probably in the six figure range. The fashion socialite announced the change in plans, caving in to social backlash from Japan over her choice of a brand: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be […]

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