Identity Digital: Redesigned web site promotes both sides of the dot

Identity Digital, previously known as Donuts Inc. and Afilias, have rolled out a redesigned web site.

The new layout provides a new interactive element that allows consumers to explore domain extensions (TLDs) by category, or alphabetically using a dial.

The new branding tone lowers the original bright notes and focuses on establishing a useful repository of information on domain brands, inspiring potential users of new TLDs.

There’s also a new tag line about claiming “both sides of the dot.” For more information, visit

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