Crossfire.com sale a prime example of domain investing strategy

In April, the sale of the domain Crossfire.com for $18,000 dollars via Sedo felt underwhelming but the buyer had secured a bulk domain deal from the seller, First Place® Internet.

Closing bulk deals is an important, strategic approach to achieve a lower average price for portfolios of domain names.

GoDaddy has done it, time and again, acquiring both medium and large portfolios of key industry players, such as Frank Schilling, Marchex, Tucows, Worldwide Media, and more.

The buyer of Crossfire.com, Yinan Wang, secured a better price by buying more domains—it’s an approach that showcases the importance of negotiations. Had he pulled the trigger on individually-priced domain names, the average cost would have been considerably higher.

That strategic acquisition worked wonders: Wang announced the sale of Crossfire.com for $125,000 dollars, just two months after buying it on Sedo. Korean gaming entertainment company, Smilegate, acquired the domain name for its ultra-popular online game, Crossfire.

More details came up once Yinan Wang shared his sale on social media.

Yinan Wang shared that the domain had been listed for over a decade at a significantly lower price than $125,000, yet remained unsold. After acquiring it in April, he acknowledged that many domain investors, some of whom he knows personally, viewed the name as unbrandable and questioned the value of his purchase.

Despite that, Wang explained that such skepticism is common in his investing experience. He doesn’t consider Crossfire.com a premium domain, but priced it at a level he believed an end-user would eventually pay. Like many of his domains, it wasn’t actively marketed; Wang prefers to set a price and wait for the right buyer to come along.

Sometimes, it’s just about great timing as well.

Reflecting on the sale, Wang emphasized that timing played a crucial role: he bought the domain just as the buyer happened to need it. He noted a common pattern in the domain world: once a domain name sells, especially to an end-user, there’s often chatter that the price was too low.

But few consider why the domain went unsold for years beforehand. To Yinan Wang, success in domain investing often hinges on timing, luck, and the inherent quality of the domain name.

Congratulations to the seller for his vision and to the buyer for realizing the opportunity and acting on it.

Update: Yinan Wang let us know that although he acquired several domains in this deal, pricing wasn’t reflecting a bulk purchase; First Place Internet had dropped the price on the assets he was interested in.

Copyright © 2025 DomainGang.com · All Rights Reserved.

Leave a Reply

Your email address will not be published. Required fields are marked *

 characters available