Domain investor and entrepreneur, Daniel Negari isn’t just reshaping the internet’s skyline through the .XYZ Registry; he’s doing the same for the streets of Southern California. The founder and CEO of .xyz and other TLDs has long viewed both domains and real estate as parallel frontiers: limited, location-driven, and full of untapped potential for those who see beyond the surface.
Through Rent.xyz, Negari brings his domain vision offline, investing millions into retail properties along Santa Monica’s world-famous Third Street Promenade. It’s a digital-meets-physical portfolio, where leased storefronts echo premium domain names, each one capable of anchoring a new brand or startup.
Recent updates to the Rent.xyz site show a city on the rebound: 26 new businesses opened in 2024, 29 more have already joined in 2025, and 16 are still on the way.
Negari, who also invests heavily in Las Vegas, Beverly Hills, and San Diego, says Santa Monica is “making a comeback.” The revival includes the reopening of the original Cross Campus space with Jerome Chang of Blank Spaces, reigniting the tech and startup community that once pulsed through the area.
Negari’s philosophy remains consistent: Be the change you want to see.
Whether it’s creating the internet’s most open namespace or breathing new life into California’s most iconic retail corridor, his approach is rooted in optimism, ownership, and long-term vision. As Negari puts it, “When I’m in LA, I want to go to the Promenade — and soon, you will too.”
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