Who cares if a dash is included in your brand name?
Brand awareness drives traffic, and in an era of social media campaigns, a dash is not an issue – or a new gTLD for that matter.
We came across a dashed domain name “in the wild,” as we drive around town.
Whether it’s a dot .COM or a non-COM domain, we take photos only when we’re completely stationary.
Today it’s about Ferran Services, a well-established Orlando company that operates from Ferran-Services.com, a domain name registered in 1999.
“Ferran Services & Contracting has been serving Central Florida Air Conditioning, Electrical, and Plumbing needs for close to 100 years! We provide residential, commercial and construction services to Orange, Seminole, Osceola, Lake, Polk, Volusia, Flagler, and Brevard counties.”
The non-dashed variant is owned by Huge Domains but clearly Ferran Services does not need it.
Ferran-Services.com
