GoDaddy has rolled out a new marketing campaign to “Turn on .TV” as a destination of choice.
The GoDaddy Registry has taken over the digital airwaves for .TV domains, a popular ccTLD that despite representing Tuvalu it’s a global acronym treated by Google as a generic ccTLD.
GoDaddy is now asking everyone to TurnOn.TV per their latest press release:
“In addition to the critical technical and operational aspects of managing TLD transitions, our full-service offering also includes a complete rebrand and marketing makeover. For .TV, we reimagined the brand as a destination for the new generation of internet users, including content creators from Instagram influencers and TikTokkers, to YouTubers, bloggers, and Twitch streamers. The new .TV brand uses bold, energetic visuals that are familiar to our digitally native audience. The result is a fresh, fun take on a classic ccTLD that is bursting with color, while giving a nod to the retro television aesthetic.”
Do you have any .TV domains and most importantly, do you plan to register any?