LLL.com

Three letter .com domains (LLL .com) are known as the quintessential trading coin of the domain industry.

For the past 25 years, the three letter .com market has risen, plateaued, fell, and risen again.

Just like any open market where demand drives sales, the three letter .com market meets demand among end-user buyers that need short domains to create brands and corporate names, and domain investors who treat it as a commodity that appreciates—one with extra liquidity.

Recorded sales go up to $14 million dollars for Sex.com but there’s one LLL .com that’s representing an entire class of short domains: LLL.com.

Registered in 1998 by Level 3 Communications, the domain is a visual extension of the corporate brand’s identity, often shortened as L3.

Three L letters in a row form a great visual, although—to be honest—it’s much more abstract than what the “L3” letters create. LLL.com does not resolve and it’s controlled in a cache of domains managed by MarkMonitor on behalf of the now defunct Level 3.

So why isn’t LLL.com resolving?

It’s important to note that Level 3 Communications, Inc. is a defunct company. As a telecommunications and Internet service provider company it was acquired by CenturyLink in 2017. CenturyLink later became Lumen Technologies and Level 3’s CEO became the CEO of CenturyLink.

A complicated brand evolution and an important reminder that corporate mergers are the key factor that valuable domain names often get misplaced, expire, and drop. As a side note, the Sedo listing is not legit.

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