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#Meth – We’re on it : South #Dakota registers #domain names for campaign

South Dakota is spending almost $450,000 dollars on a new anti-meth campaign.

The message is “Meth. We’re On It.” and Gov. Kristi Noem announced the campaign’s launch today.

Broadhead Co., an ad agency in Minneapolis, created the “Meth. We’re On It.” campaign. South Dakota’s Department of Social Services paid the agency roughly $449,000 dollars this fall.

In the process, the agency registered the domain names MethWereOnIt.com and MethWereOnIt.org. They’re both being used as forwarders to the main anti-meth web site, OnMeth.com.

The latter dropped at GoDaddy, and was picked up by the ad agency as well.

Meanwhile, Meth.com, a 2000 domain registration, appears to be serving zero click ads, instead of educating the masses about the mass epidemic of methamphetamine in the US.

Meth. We’re On It. Campaign spans MethWereOnIt.com, .org, and OnMeth.com.


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