Monarch Money is a modern personal finance platform founded in 2018 to give users a clearer, conflict-free view of their finances.
Based in California, the company brings together budgeting, goal tracking, investment insights, and collaboration tools in one intuitive dashboard, helping individuals and families manage money with confidence and control.
In a public statement made yesterday, Monarch Money officiated its transition to the domain Monarch.com:
“Earlier today, we officially made the move from monarchmoney.com to monarch.com!
It might seem small, but to us this move represents more than just a change in our URL. It’s a reflection of our commitment to building the most trusted brand in personal finance and a true partner in your financial journey. This moment has given us a chance to reflect on how far we’ve come, and renewed energy for all that we plan to build to help transform lives by simplifying money.”
Monarch Money—now simply Monarch.com—acquired the domain name from domain investor James Booth in July, using the brokerage services of mega-broker Andrew Miller.
It’s one of many companies investing in a dictionary .com domain name as a solid domain rebranding and an upgrade to their brand. Once again, congratulations to James Booth for this sale.
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