Nas.Car and NASCAR : Is there a trademark problem with this domain?


NASCAR – Not a car company.

The launch of dot .Car as a joint venture project between Uniregistry and the XYZ Registry has targeted – primarily – car dealerships and automotive manufacturers.

The low registration numbers of .Car, .Cars and .Auto are reflecting the smaller target audience, but the prices per domain start at almost $3,000 dollars per year.

We uncovered an interesting situation with trademarks formed by the keyword+gTLD pair, in the case of Easy.Car, a domain not owned by the Easy Group.

In a similar fashion, the domain is not owned by the racing event organizers, NASCAR, although visually it would make a great “domain hack.”

We are not sure if there is a trademark issue in this case.

The Nas.Car domain and assorted content are operated by the National Academy of Sleep Care and Airway Rehabilitation, that forms the “NASCAR” acronym.

Admittedly, that’s a very creative use of a dot .Car domain!

For more information about NASCAR – not the car racing organizervisit Nas.Car.

Edit: Apparently the company’s employee photos are all stock photography, as eagle-eyed IP attorney, John Berryhill, pointed out.

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8 Responses to “Nas.Car and NASCAR : Is there a trademark problem with this domain?”
  1. Jen says:

    This could be an interesting UDRP test case.

  2. John Berryhill says:

    “The Nas.Car domain and assorted content are operated by the National Academy of Sleep Care and Airway Rehabilitation…”

    Oh, really? Yes, of course, the “National Academy…” which has zero Google rank or mention anywhere else on the planet.

    And what exactly do they do? Find me a service on their website – of any kind.

    All of the people shown on their “About Us” page are stock photos.

    It’s a fake site.

  3. DomainGang says:

    John – this is shocking. According to the WHOIS, it’s owned by a creative director. Maybe he has some long term plans?

  4. John Berryhill says:

    “John – this is shocking.”

    Meh. I’ve seen people do this sort of thing from time to time over the years – come up with a BS acronym that matches a well known mark and try to pretend its a real thing.

    This guy probably has two theories – 1. that the TLD “doesn’t count” in trademark disputes, and 2. that if he looks legit, he can fool them into paying him. 1 isn’t necessarily true, and 2 is foolish.

    “Maybe he has some long term plans?”

    Yeah, sure, just like the Yoyo email guy and the “Trademark King” guy. Stupid plans, but certainly long term ones.

  5. DomainGang says:

    John – That’s quite the risk to take though, the domain’s registration costs $2,999.98 /year.

  6. John Berryhill says:

    Just because someone has $3,000 to spend, doesn’t mean they’ll spend it well. What the Yoyo guy did and what the Trademark King guy did, cost a lot more than that, and was money straight into the toilet.

    Ignorance is a formidable weapon against self doubt. A sad fact of life is that people who have dumb ideas don’t know their ideas are dumb.

    How would anyone know they’ve come up with a dumb idea? If they were smart enough to know it was a dumb idea… they wouldn’t have come up with it.

  7. John Berryhill says:

    This is amusing.. check out the “leadership team here”:

  8. DomainGang says:

    John – WTF? Looks like those angel investors are everywhere!!!

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