Red Robin is a restaurant chain offering “insanely delicious gourmet burgers and brews.”
Operating from RedRobin.com, the restaurant seems to have invented a whole new universe, by introducing a faux new gTLD: dot .Full. 😀
The commercials that support this imaginary domain, use dictionary words that end in “ful” and split them with a dot and a “full” at the end.
Red Robin plays on such words and domains such as, hope.full, play.full, meaning.full, and success.full.
These days, people automatically punch anything that looks like a URL into their web browser, but we don’t believe Red Robin will be applying for the dot .full gTLD any time soon. 😀
Red Robin is not the first brand to do so; Booking.com did it first with their Booking.Yeah range of commercials.
Kudos: Dale G.
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