Hurricane Sandy: The .com is used by a weather services company.
Hurricane Sandy is currently spraying the East US Coast and New England with torrential rain; the worst is expected for New York, New Jersey, Maine and Washington DC.
All these areas will be affected by the so-called “megastorm” that spared Florida during last week. If you’re a domainer living in those areas, hunker down and stay safe.
The naming convention of hurricanes is no secret: they are female names, for the most part, some more popular than others.
Someone registered HurricaneSandy.com exactly 10 years ago, according to top WHOIS tool, DomainTools – although the domain existed the year before and it was abandoned.
Since its early registration, the domain name HurricaneSandy.com was pointing to HurricaneDomains.com – apparently a repository of domain names that are or could be linked to named hurricanes and storms.
In turn, HurricaneDomains.com is pointing to HURLOS Weather Risk Solutions – a company that offers a unique model of mapping low cost insurance solutions.
According to the web site:
“Back in 2004 I hired the best scientists and advisors I could find. Many of these are well known University and National Hurricane Center affiliated meteorologists and scientists. During the last six years all of us worked night and day on this project- we were on a mission – to create an easy to use, intuitive way to hedge against hurricanes.
Our solution is HURLOs – Hurricane Risk Landfall Options. HURLOS are a way average homeowners can fill in the gap between what is paid by their insurance company and their actual expenses. HURLOS can be used to cover deductibles, and almost anything insurance will not cover, and do so within 72 hours of a hurricane making landfall – and that as you know is incredibly fast.
So what are HURLOS – Hurlos are simply low cost options you purchase on our easy-to-understand internet based trading map indicating where you think a hurricane might make landfall. You click on a region and place an order. If a hurricane makes landfall where you selected and there is some official damage in that area you’ll receive a payment. Our website lets you know exactly the minimum amount you will receive. There is no waiting for an adjuster or haggling over whether damage to your home or business is covered.”
Whether this works efficiently for the homeowners that are seeking protection, is unknown, but at least the company utilizes generic domain names to promote their services; something that a lot of corporations fail to achieve.
With Hurricane Sanding blasting through the East US Coast, HURLOS Weather Risk Solutions are definitely capitalizing on the type-in traffic.
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