A trademark search service introduced by Atom a few weeks ago, received its own domain name last week and was launched as Trademark.io.
The service provides an one-stop shop for researching, creating brands, and kick-starting the registration of marks with the USPTO, presumably using AI-assisted tools created by Atom.
But there was a problem with the product’s launch: Two prominent attorneys’ profiles were presented as affiliated with the service, all while there was no explicit agreement, apparently. Their images were promptly removed from the platform, presumably after they contacted Atom about the snafu.
Further down the road, Atom changed the branding and associated logo of the trademark service from “trademark.io” to “Trademark by Atom.”
One possible reason: Expert IP attorney, John Berryhill, indicated that the presentation and wrapping of the service created confusion to the point of infringement against Trademarkia, a Mountain View–based legal tech firm that runs the internet’s largest free trademark search tool and provides AI-powered trademark filing, monitoring, renewal, and brand protection services.
One has to wonder why did Atom announce a half-baked solution to the public. USPTO searches for existing marks are free and mark registration applicants are strongly encouraged to seek the service of a qualified, US-based attorney.
When using the Atom tool, where are all the searches ultimately stored? 🤔
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