Parody works: Coca Cola selects Facebook for its new campaign

The Coca-Cola company has launched a new campaign about how it (supposedly) owns the word “AND” from now on.

The marketing promotion is using Facebook, at http://www.facebook.com/cocacolazero to deliver a message from a (supposed) lawyer in a short video.

It’s yet another example of how mainstream companies use social media to deliver a message laden with humor and parody of cliches; something we’ve been doing for the past two years here at DomainGang 😀

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Comments

One Response to “Parody works: Coca Cola selects Facebook for its new campaign”
  1. BullS says:

    I hope you have a patent on social media to deliver a message laden with humor !!!

    I already have a patent on websites that produces “BullS” content

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