Bombora Technologies.
Neustar announced the acquisition of Bombora Technologies Pty Ltd (Bombora) for approximately $86.9 million dollars USD.
Australia based Bombora and its subsidiaries, which include ARI Registry Services, provide registry services for a number of top-level domains (TLDs) including .au, .melbourne, .sydney, and over 100 new TLDs, including several in the Fortune 500.
Lisa Hook, President and CEO of Neustar stated about the acquisition of Bombora:
“With this acquisition, Neustar continues to gather momentum as a global leader in launching and operating TLDs.
Managing a brand’s digital presence through the creation of new TLDs has become a key component of the CMO’s tool kit, which aligns with the services we offer in real-time authoritative identity. By combining Bombora’s strong team and market presence in Australia with Neustar’s industry leading organization and technical resources, we are positioned to expand our footprint to the Asia-Pacific region.”
During the last two years, Bombora has grown revenue at a compounded annual growth rate of 12% to $20.6 million USD, in 2014 with operating margins between 25% and 30%.
The acquisition allows Neustar to grow its footprint related to the essential services that CMOs need to compete in today’s fast moving, digital marketing environment.
