Get.Slack.Help
Slack, operating from Slack.com, is team communication, file sharing and more, for the needs of the 21st century.
All tools are managed in one central location, making the work of teams and corporate channels easy.
The company recently switched its FAQ/Help section into a new gTLD, transitioning everything to Slack.help.
The exact URL is get.slack.help, providing a contextual referral that ranks #1 in Google searches for “slack help.”
This is precisely the proper way to utilize the new gTLDs, and it reflects the message on brand awareness shared by Jennifer Wolfe during NamesCon 2014.
Get by, with a little .help from your friends! 😀
What are the advantages of a similar choice instead of keeping everything on the same domain?