Frank Schilling, Uniregistry founder.
Domain investor and Uniregistry founder, Frank Schilling, made a bold prediction about the future of new gTLDs.
Said Schilling:
“Registrations of new “not com” endings will out-pace .com and others absent heavy discounting.
We’re on track for 50 mil new names by 2019.”
This prediction might appear controversial to some, particularly as Frank Schilling’s own domain portfolio of more than 250,000 domains contains mostly .com’s.
Popular domain investor and blogger, Elliot Silver, commented on Frank’s statement:
“But haven’t not com registration numbers been growing as a result of heavy discounting?”
To this valid point, Frank Schilling responded:
“Indeed they have, and many will stick/have sites built, which will drive further registrations on shorter nicer looking names.”
Mike Berkens, domain investor and blogger from The Domains, chimed in:
“When is the heavy discounting going to end? FAMOUS FOUR just rolled out $.49 domains for the rest of the year.”
The truth is, new gTLD Registries are discounting some new gTLDs heavily, aiming at achieving high renewal rates once these domains begin to be used.
In our opinion, however, domainers that take advantage of discount promos such as the infamous penny per domain at .XYZ, will drop the majority of these registrations at renewal time, particularly if the renewal cost is high.
New gTLD Registries should instead spend their discount “loss” educating the general public about the many benefits of new gTLD domains, thus aiming for high rates of adoption from the get-go.
There are currently 24.833 million new gTLD domains, according to ntldstats.
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