Moldova operates .MD
Start up Bright.md secured $8 million dollars in Series B funding round led by B Capital Group.
Based in Portland, Oregon, Bright.md provides software automating care and communications between physicians and patients.
“Bright.md’s SmartExam acts as a virtual physician’s assistant – think of it as the best automated medical resident ever – that enables primary care providers (PCPs) to deliver exceptionally efficient remote care, while cutting costs and improving outcomes. Using SmartExam, patients connect to their own PCPs using a mobile, tablet or desktop device. The intelligent software dynamically interviews patients, using answers to garner more information and support providers in the care delivery process.”
Where does dot .MD come from?
Moldova, an Eastern European country and former Soviet republic, uses the ccTLD .MD, a common acronym for “medical doctor” in Western countries.
This is a case where the ccTLD is used as a “domain hack” and a short reference to the company’s function; dot .MD domains can be registered by anyone, for $39 dollars a year.
There is, however, a baffling part: BrightMD.com is already taken, by a company called Bright Metal Designs and Powder Coating LLC. This could be a potential issue for branding and practical reasons, as there could be traffic leaking from Bright.MD to BrightMD.com.
When deciding on a corporate brand, always perform due diligence on the potential issues that might arise from using a ccTLD extension as part of the brand.
