Australian domain industry veterans, Trillion.com, which rebranded last August from Trellian, announced the acquisition of competitor DomainPower. The following press release originated from Trillion:
Melbourne, Australia, December 20, 2023 – In a strategic move to fortify its position in DSP services and domain name monetization, Trillion.com is pleased to announce the successful acquisition of competitor DomainPower. This acquisition is anticipated to create synergies that will benefit customers and enhance Trillion.com’s digital advertising capabilities.
The acquisition of DomainPower presents a significant opportunity for Trillion.com to expand its customer base by offering improved traffic and monetization opportunities. The strategic integration of DomainPower assets is designed to provide Trillion.com customers with enhanced value and increased return on investment (ROI) from their digital advertising efforts.
This integration will further strengthen Trillion.com’s capabilities, positioning it as an even more powerful and versatile choice for businesses seeking effective digital advertising solutions.
David Warmuz, CEO of Trillion.com, expressed his enthusiasm about the acquisition, stating, “We’re thrilled at the opportunity to grow our business through Trillion.com’s acquisition of DomainPower. Our team has been working to seamlessly integrate our offerings.”
A demand-side platform (DSP) is software designed to facilitate automated ad purchases for advertisers. By enabling the efficient acquisition of premium mobile traffic on a large scale with minimal hassle, DSPs emerge as potent tools for streamlining marketing automation.
DomainPower was co-founded by Chad Folkening, a long-time domain industry veteran, and John Ferber, co-founder of Advertising.com.
