Brands are all about domain names, and Accor Hotels has just done that by acquiring ALL.com. The company is now promoting its Accor Live Limitless product, a nice expansion of the “ALL” acronym.
Registered in 1995, ALL.com was not used much in recent years. It displayed a puzzling message “a masterpiece in the making,” as this Archive.org page shows.
The domain has been transferred into corporate brand protection service CSC Corporate Domains, and Jamie Zoch of DotWeekly noticed that.
For now, Accor is using the subdomain all.accor.com.
The domain is being used as a domain rebranding of Accor’s loyalty program, and not of the Accor hotel brand name. They also picked up the Twitter handle @all and Instagram as well.
