When it comes to premium digital real estate, few names carry the weight of Andrew Miller.
A veteran founder turned world class domain superbroker, Miller has built and sold companies like CreditCards.com and InsuranceQuotes.com, and today stands among the most trusted advisors in the ultra-premium domain space.
As Managing Director of Hilco Digital Assets, he bridges the worlds of entrepreneurship, brand strategy, and high-value domain transactions, facilitating deals that have collectively surpassed half a billion dollars.
Andrew Miller’s track record includes helping global brands and investors acquire some of the rarest one word .com domains on the market, redefining how companies view the strategic power of a domain name.
Miller also shares his “random thoughts” on a Sunday blog via LinkedIn. Today, he touched on the subject of premium, category-defining domain names.
According to Miller premium, category-defining domain names are not just digital assets but strategic foundations for lasting brand value.
As he puts it:
“The most premium exact match and category defining domain names […] have always been one of the strongest assets even when corrections or recessions happen, and I expect that to continue to hold up.”
His conviction is rooted in nearly three decades of experience advising brands and investors through market cycles, where the right domain consistently outperformed flashier or more transient marketing bets.
For Miller, a truly great domain name is more than an address: It’s a trust signal and growth engine that strengthens every layer of a company’s identity:
“There is no more strategic or valuable investment that a company can make […] than in its exact match brand or category defining .com domain name,” he emphasizes, framing it as the ultimate lever for brand protection, authority, and recall.
Whether measured through improved ROI on advertising, stronger investor confidence, or defensive control of digital territory, Andrew Miller’s vision positions the premium .com as the most enduring and recession-resistant asset in a company’s portfolio.
Want to see some truly premium, category-defining assets? Here’s a link to the company’s managed domains that are currently available for acquisition.
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