The operators of the domain BottleOfWater.com have applied for the matching trademark with the USPTO, BOTTLEOFWATER.COM.
The mark consists of a stylized water drop design along with words, for the following services:
On-line wholesale store services featuring non-alcoholic water-based beverages; On-line retail store services featuring non-alcoholic water-based beverages
Oddly, it appears that “Bottle of water” is a brand by Cafeina, as there is nothing displayed on the web site at BottleOfWater.com. The mark is displayed at Cafeina.com.
Surely when demonstrating use of a brand in products or services, the matching .com would be useful to display it! 😀
Why was BOTTLEOFWATER.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
