Clubhouse – the .io kind
Clubhouse, the project management app creators, switched from Clubhouse.io to Shortcut.com due to mass confusion with the social media giant by the same name.
Operating from Clubhouse.com, the social media platform obliterated the chances that Clubhouse.io had to maintain a distinct brand of its own.
At the end of July, Clubhouse.io announced it’s switching to a new name, and that name was not Club.com as some anticipated. Shortcut.com is the new name for Clubhouse.io, but that rebranding has yet to materialize.
For now, the domain Shortcut.com is a …shortcut to the Clubhouse.io, redirecting there. There’s no indication about when the full rebranding will occur but it’s already been two weeks since that announcement.
That’s why it’s important to pick the best domain name for your brand early on, or at least, the best extension for a brand that might or might not be the best—at least, it’d be on the .com with zero expected chances of confusion.
