Does really care about their UDRP loss with RDNH finding?

Danish company Knud Jepsen A/S lost the UDRP against with a finding of Reverse Domain Name Hijacking.

This “trophy” is reserved for domain aggressors that violate the rules of the game, seeking to wrestle away premium, aged and generic domains from their owners, without a matching compensation.

Rick Schwartz’s victory was followed up with the addition of the UDRP case to the Hall Of Shame repository, and additional “royal flogging” was delivered via Facebook messages translated into Danish.

But does care about their UDRP loss with a finding of RDNH, or not?

While the informative Facebook messages left behind by Rick Schwartz and others were subsequently deleted, the real issue is understanding how major search engines, such as Google, work.

Google redirects all searches to its local portal, and in this case, all queries end up on, when made from Danish IP addresses.

Search results are then filtered for local interest, and thus, dot .DK domains have higher authority over others.

When searching for “” the top result is that of the company, followed by their Facebook page and other corporate resources, along with social media accounts. There is no content linking the Danish florist with the UDRP case or its results, and the average Danish consumer would never search for a term such as “ UDRP” without knowing about it.

Searching for “Frands Jepsen” produces similar results: Nothing related to the UDRP case for, until page 2 of Google. It is said, that the second page of Google is the best place to hide a dead body; nobody ever visits. 😀

So how can Rick Schwartz raise awareness about the case?

Getting results in a local, ccTLD-driven search, one has to use local resources. Press releases would have to be issued by Danish companies, from Danish domains, possessing enough authority to seed Google searches with the relevant keywords.

As an added “bonus,” Europeans have the option to seek the removal of negative or antiquated results from Google, and it seems that the searches for “Frands Jepsen” produce such removed results:

“Nogle resultater kan være fjernet i henhold til den europæiske databeskyttelseslov. Få flere oplysninger.”

In our opinion, the task of exposing the aggressive but failed practices of Knud Jepsen A/S and would be extremely difficult to pursue, unless the Danish press picks up on the news; to achieve this, a successful lawsuit seeking punitive damages might be required, elevating the UDRP to a higher status.

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