Melania Trump headed to the border with Mexico, where immigrant children are being kept in a center, separate from their families.
In doing so, the first lady sported a Zara jacket, with the message, “I really don’t care, do u?”
The White House spokespeople attempted to downplay the incident; fashion statements aside, the choice of such a message for the event was remarkably tacky, and media shared the message globally.
Naturally, several related domain names were registered:
All four of these domains point to web sites that help provide humanitarian support to immigrants and their families, by either selling products or as forwarding links to such organizations.
Taking a negative incident and turning it into a positive event shows the power of domain names and the Internet.