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Domain rebranding : Demand Media transitioning portfolio to Leaf Group Ltd.

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In November, Demand Media transformed itself into a new entity, Leaf Group Ltd.

The rebranded company began trading its common stock on the New York Stock Exchange, under the new ticker symbol “LFGR.”

Sean Moriarty, CEO of Leaf Group, stated:

“Our company has evolved significantly over the past two years and Leaf Group is a fresh new name for a fresh new business.

With the strong growth of our marketplaces and the vibrancy of our media brands, now is the time to highlight our progress and celebrate our mission of building creator-driven brands that connect with passionate audiences across lifestyle categories.”

With that in mind, a specific domain portfolio is now being transitioned from Demand Media, to Leaf Group Ltd.

leaf-group-ltd

We identified several such domains that changed ownership:

101-publishing.com
4x4tv.com
allabouthairstyles.com
allaboutlaptops.com
arcadequiz.com
audiotrivia.com
beautyandmakeup.com
demandmedia.com
dmcommerce.com
dmcommerce.net
dminfra.net
ehow.com
ehowenespanol.com
electronicscampus.com
elementf.com
feedfinder.com
forevergreentrees.com
freeoffernow.com
glowingbeauty.com
grabgroceries.com
greetinguniverse.com
humorblast.com
infobeat.com
inkdifferent.com
lawnandgrass.com
leaf.tv
leaf.co – See update below
leafgroup.com
livestrong.com
mogultips.com
notacrook.com
physicsquiz.com
politicalgags.com
society6.com
synonym.com
techwalla.com
techwalla.net
thedailynutritionist.com
topofinder.com
womenlivinghealthy.com

Update: It appears that the domain Leaf.co was acquired by Leaf Group Ltd. in October, for $89,000 dollars.

Although it’s currently under WHOIS privacy, it forwards to their primary web site, LeafGroup.com.

Many thanks to Nadia for the note.

For more information on the transition of Demand Media to Leaf Group Ltd., click here.


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Comments

3 Responses to “Domain rebranding : Demand Media transitioning portfolio to Leaf Group Ltd.”
  1. Julia says:

    It appears that the domain Leaf.co was acquired by Leaf Group Ltd. in October, for $89,000 dollars..

    Why didn’t they acquire LEAF.com? as surely they will leak traffic from leaf.co to leaf.com as invariably all .co’s do.

  2. DomainGang says:

    Julia – Because that statement is a myth, when you are a media company. Getting the .com would be costly too. Nice picture of a leaf on the .com, I like autumn.

  3. Eric Lyon says:

    $89k is nice round figure. Sometimes rebranding isn’t enough. Let’s hope they have the drive and follow-through to go with it.

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