Domain Sightings: Down 2 Earth, Down To Earth, or …

Down To Earth is a well-established irrigation and landscaping company spanning the entire Florida.

Operating from the domain name, the company describes itself as such:

More than 30 years ago, Down To Earth Landscape & Irrigation began as a local, family-owned commercial landscape company committed to nurturing long-term customer relationships built on a foundation of unparalleled service. Along our journey, we have grown into a trusted full-service landscape, irrigation and landscape construction partner across Florida and beyond.

Of course, it would be best if the company’s domain matched the corporate name, Down To Earth, but that one is taken. The confusing part: The domain is a URL forward to, the official domain name. This domain isn’t part of the service truck’s dress, as seen in this domain sighting:

What’s a “domain sighting,” you may ask.

It’s when we encounter domain names in the real world, that appear on vehicle wraps and signs, billboards and business signs, and product packaging. For convenience, we group them into .com domain sightings, and other ccTLDs, gTLDs and TLDs.

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