Keep Walking Greece video goes global.
A new campaign from Johnnie Walker whiskey refers to the Greek spirit in today’s tight economy.
The video, titled “Keep Walking Greece“, features men and women interacting at various locations in Greece.
Utilizing on the famous song “You’ll never walk alone” which motivates people to “keep walking” during difficult times, it’s centered on Greeks and modern Greek life.
Naturally, as it’s aimed for the Greek audience the primary campaign is done from a matching web site, KeepWalkingGreece.gr – however, the highly acclaimed campaign has now been reviewed by international media.
Unfortunately, the creative team of Johnnie Walker forgot to register the .com as well which – according to top WHOIS tool DomainTools – was grabbed by NameKing, the registrar “sister” company of Oversee.
Lesson learned: When launching a regional campaign that is inevitable to go global, secure the .com as well as the local ccTLD.
