Sony Pictures failed to renew its long-held domain asset, Locomotion.com, and the domain dropped.
After a quick auction among those who backordered it via SnapNames, Locomotion.com was sold for a mere $13, 555 dollars on NameJet.
The price is uncharacteristic of such a premium keyword.
Even more interesting is its current use, as a car dealership aggregator.
It’s evident that there is no actual car business called “Locomotion” but the brand is related enough to be used as such, indicating that this premium domain has been developed and it’s not merely parked.
