Minority-owned businesses: Gain an edge with TrueName descriptive domains

Descriptive domains lead to easy and memorable brand creation.

TrueName by Donuts Inc., a global leader in descriptive domains, is proud to announce that its descriptive top-level domains are helping minority-owned businesses and organizations that support diverse communities elevate their brands and quickly communicate the products and services they offer to their markets.

Full press release follows:

BELLEVUE, WA – October 20, 2021 – Successful minority-owned businesses know a brand is more than a logo, and a strong digital presence is key to business growth. TrueName by Donuts Inc., a global leader in descriptive domains, is proud to announce that its descriptive top-level domains are helping minority-owned businesses and organizations that support diverse communities elevate their brands and quickly communicate the products and services they offer to their markets.

Descriptive domains are more than an alternative to the conventional .com extension. These domains allow a business to express its authentic digital identity. They are industry-specific, easy-to-remember extensions, such as .chat, .coffee, and .life, that allow businesses to use “both sides of the dot” to express core expertise and capture more website traffic as the anchor of effective search engine optimization (SEO) strategies.

For example, Wrap Life, which offers authentic African headwraps, chose thewrap.life as its domain.

Nnenna Stella, founder, says, “I wanted to have life in the name because it would need to be sold as a lifestyle brand. After changing to .life, we doubled sales of the previous ten months in two months. Our domain is different, our product is different. All those things tell a really unique story that our customers love.”

Learn more about Nnenna Stella’s experience using thewrap.life.

Shannon Morton, CEO of Black Women Lead, which amplifies black women’s voices and partners with nonprofits to meet a range of needs, says their descriptive domain blackwomenlead.black has “supported marketing efforts and branding and has improved search engine optimization (SEO).”

Additionally, AMP Community, a tech company that provides advisory services and accelerator programming for diverse entrepreneurs, uses descriptive domains to help minority business owners find their resources, such as the newly launched amp.directory of minority founders and VCs.

“We applaud these businesses for their ingenuity and dedication to building a strong digital footprint and an authentic digital identity,“ said Mina Neuberg, CMO, TrueName. “We’re looking forward to watching and celebrating with them as they achieve continued success.”

Information on registering descriptive domains that help businesses build their brands is available wherever domains are sold.

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Comments

One Response to “Minority-owned businesses: Gain an edge with TrueName descriptive domains”
  1. lifesavings says:

    Tested about 1 dozens EMD New Top level domains on google search console over 1 year ago. The domains I used had anywhere between 5k-1m searches for the exact span the dot phrase. The sites I built were simple 1 – 5 pages…

    Almost all of them ranked to page 2 within a few months. The click though rates from anywhere on page #2 ranged from 7% to 35%. That means up to 35% of the people that got the domain into their browser clicked.

    The average domain gets about 2-3% from page 2. In fact, #1 results actually get around 35%.

    People click NEW domains up to 10x more in search engine results. They only reason they didn’t go higher is the sites were simple. Google weighs more than clickthough rate (though it’s a big factor and many domainers denied it recently until google admited it does!)

    So new domains do the job. They get the clicks. MUCH better. WHAT MORE do you want? The only other major factor is conversions: IE trust / selling product. As new domains become more recognized and trusted, the conversions will be on par with .com. It won’t take long.

    Users rather visit NON .COM sites. 100% true.

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