Oktoberfest: Perfect timing for the launch of dot .Beer by Minds+Machines

Minds+Machines picked the perfect time to launch dot .Beer as it is very close to the Oktoberfest beer festivals in the US, and abroad.

In particular, the Great American Beer Festival that takes place in Boulder, Colorado, is a three day event, starting on October 2nd.

The beer event is sponsored by the Brewers Association, the not-for-profit trade association that represents the majority of U.S. breweries.

According to a press release, the Brewers Association will be among the first to register the newly available dot .Beer domains, and encouraged its members to do so as well:

“Brewers Association Director Paul Gatza said: “As the online landscape continues to evolve, the Brewers Association is working on behalf of our members-the country’s small and independent craft brewers-to ensure they have access to robust online representation. We’re pleased to count the BA and some of our members among the first .beer registrants.”

Definitely a very smart promotion by the Minds+Machines powerhouse of gTLDs. Meanwhile, the Brewers Association reaches some very impressive numbers:

“The Brewers Association is an organization of brewers, for brewers and by brewers. More than 2,300 U.S. brewery members and 43,000 members of the American Homebrewers Association are joined by members of the allied trade, beer wholesalers, retailers, individuals, other associate members and the Brewers Association staff to make up the Brewers Association.”

For the full press release, click here.

 

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