The domain name Otro.com was registered in 1998 and for the first 21 years of its life it featured a “Coming soon” message, indicating that its registrant had no idea what to build on it.
Aside from being a LLLL .com domain, the word otro means other or another in Spanish. It’s gender-specific and masculine, with otra being the feminine form of the word “otro.”
Suddenly, in December 2018, the domain began forwarding to corp.otro.com and in February 2019 it displayed true content for the first time: An app that brings together soccer (football) superstars, such as Lionel Messi, Neymar, Zinedine Zidane, and others.
Otro.com at its launch in 2019
Alas, this would not last long, perhaps because the word “otro” doesn’t mean much in English. The operating company, OTRO Studios, rolled out content for less than two years before getting acquired by Element Global, Inc. and renamed to Element Studios UK in September 2020. At the time, the press release mentioned that:
Element Global, Inc. (OTC: ELGL)(“Element Global”), a diversified holding Company, announced that its wholly-owned subsidiary, Element Media Group, Inc., acquired OTRO Studios, a premium production studio that creates content in partnership with talent from the world of sport and beyond, effective September 9, 2020. The renaming of OTRO Studios to Element Studios UK occurred at the close of this transaction.
In yet another example of bad IP asset management, the domain name Otro.com was allowed to lapse in 2022 and was deleted.
It was promptly picked up by DropCatch, where it’s being auctioned. The current bid stands at $25,938 dollars and it’s expected to increase further in the approximately 3 days of the auction.
It looks like the auction was reset after Media Options and one other bidder has pushed it to $25K.
Michael – Thanks. I was surprised it didn’t get reported by NameBio so I figured something was ongoing.