.XXX
A new Press Release by the ICM Registry:
Palm Beach Gardens, FL (September 19, 2012)
ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, today announced IRIS SARL, based in Luxembourg and backed by a number of investors and entrepreneurs, has secured over 40 .XXX Premium names and has plans to make a major impact in the adult entertainment space.
The .XXX names include hentai.xxx, sluts.xxx, cougars.xxx and many more popular niche sectors of the adult market. The group is investing significant resources to produce unique and original content coupled with a strategic approach to become a leading adult brand.
“We have followed .XXX for several years, and it is an obvious choice for our investment group. We were able to acquire some powerful keyword domains, and we are totally in step with the .XXX messaging and position of responsibility. We will continue that highly professional theme when it comes to customer support and billing,” said IRIS’ managing partner. “Internet users across the globe will rapidly become aware of the new letters to the ‘right of the dot’ given the release of hundreds, if not thousands of TLDs, over the coming years. .XXX clearly identifies the content as adult.”
Representatives from the new company will be looking for partnerships and content deals at the upcoming adult trade shows in Europe, including The European Summit in Prague.
ICM Registry Vice President, Steve Winyard added:
“IRIS has been a pleasure to work with, and we will support their efforts with the launch of a dedicated .XXX search engine at the end of September 2012. We are even more thrilled that the availability of premium .XXX names has allowed a new player, with significant resources and skill sets, to enter the adult space, and we look forward to the development of these sites over the next few months.”
About ICM Registry:
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars throughout the world.
