So you’ve been watching video after video of the notorious Gavin and his female entourage.
But how much did this campaign cost, including the televised ads?
According to the ICM Registry, the creative production was handled by The Fearless Group in New York.
The Rooster Network, also based in New York were used for the shooting of the video.
The production cost alone was $325,000 – that amount can almost buy you two gTLD applications with ICANN! 😀
But wait, there’s more.
The total cost for the entire six week launch campaign hit a staggering $4.5 million.
That’s more than what Tiger Woods has in the bank right now! 😀
Dot .XXX rolls out at 11:00am Eastern.
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