Leif Abraham, co-founder of financial services company Public, came forward today with details about how his company acquired the domain Public.com.
According to Abraham, the domain Public.com cost $900,000 dollars to acquire from its sellers, Anything.com. The cost was structured as a payment plan:
- $150k upfront payment
- $4k/mo over 36 months
- $606k lump sum payment at the end
The buyers had the right to pay the domain off early, which they did; according to our research, Public.com was paid off in approximately 2 years in February 2021. The domain had been held in escrow by attorney Ari Goldberger of ESQwire.com.
It’s interesting to note that Leif Abraham referred to the sellers as “proper domain sharks”—an epithet that does not seem to carry much positive sentiment. For a domain that is as generic as Public.com, the sellers should be referred to as “enterprising domain investors” instead.
Overall, it seems that more companies and their officers are willing to share their stories on purchasing domain names that kick-started their businesses’ success. It’s something that delivers prestige and publicity to the entire domain name industry.
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