The domain name Sim.ai was recently acquired for the sum of $220,000 dollars, sold by domain investor Andy Booth. Booth’s announcement about living in a simulation of sorts shared the news of the sale.
Andy Booth acquired the domain for $25,000 dollars earlier this year; both the original acquisition and this sale took place using the services of Escrow.com.
We now know who the buyer was: Sim Studio — a California-based startup founded in 2025 by UC Berkeley alumni Emir Karabeg (CEO) and Waleed Latif (CTO).
Positioned at the intersection of AI and design, the company focuses on creating a visual, Figma-like platform for building, testing, and deploying LLM-powered agent workflows. Its open-source framework, licensed under Apache 2.0, integrates seamlessly with tools like Slack, Gmail, Pinecone, and Supabase, enabling developers and teams to orchestrate complex AI agents without heavy coding.
Backed by Y Combinator’s Spring 2025 batch, Sim Studio has rapidly gained traction, earning over 4,000 GitHub stars within its first months. The startup is targeting enterprise adoption and growth through its collaborative, no-code/low-code approach to agent creation, aiming to become a leading infrastructure layer for AI automation.
The domain Sim.ai now forwards to SimStudio.ai; keeping the corporate brand is an important decision that allows for the company to be both accessible via a short domain and rank well in search engines.
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