Squid Game domains: Riding on a #Netflix show’s viral success

Squid Game is a South Korean survival drama television series streaming on Netflix, which has reached cult status globally since its release on September 17th.

The series follows 456 unrelated people willing to risk their lives to win ₩45.6 billion by playing children’s games. Friendships and alliances are created, only to be broken in the name of survival and monetary gain.

Originally named “Round Six,”  the Netflix show’s official web page sits on the Netflix platform, leaving wide open the opportunities for registering “squid game” domain names across many TLDs.

While the matching .com domain, SquidGame.com, was registered in 2020, many other TLDs are newer following the Squid Game’s release:

  • Squid.game – 9/17/2021
  • SquidGame.net – 9/21/2021
  • SquidGame.org – 9/23/2021
  • SquidGame.info – 9/27/2021
  • SquidGame.us – 10/2/2021 (for sale at Sedo at 1,500 euro)
  • SquidGame.co – 9/27/2021
  • SquidGame.co.kr – 10/4/2021

Meanwhile, the domain Squid-Game.com is not only listed for sale at $45,000 dollars on Afternic, it’s also developed as an unlicensed shop selling merchandise with the Squid Game characters, outfit, and branding.

The is exactly the type of trademark infringement Netflix would be going after as it involves not just the registration of a domain but transactions of unlicensed products branded with the Squid Game’s unique identity.

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