Vela Wood (VW) is a boutique corporate law firm with a local feel and a global impact, focusing its practice in the areas of M&A, Private Equity, Fund Representation, and Venture Transactions, according to their web site at VelaWoodLaw.com.
The Austin and Dallas law firm has completed a unique domain rebranding, moving to the shorter domain name VelaWood.com only recently. The transaction took place with the assistance of Escrow.com and its Domain Concierge service.
What makes this transaction very interesting is the domain’s seller, German company Beinbrech GmbH & Co. KG. With 200 years of history, the company operates from Beibrech.de as the corporate domain.
Why would a German manufacturing company own and operate a domain name such as Velawood.com?
Apparently, this 2005 registration was used as a support web site for the company’s wood flooring product, Velawood. The Velawood brand is a registered trademark in Germany and the European Union.
Beibrech thus had a valid use for the domain name Velawood.com, that remarkably matches the name of a US law firm formed by the last names of two partners, Mr. Vela and Mr. Wood.
We can assume that the Austin & Dallas law firm paid a fair market price for the domain in this domain rebranding case, with the help of Escrow.com.
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