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Victim .fashion : #Dutch railroad campaign uses shocking images on a #gTLD #domain

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Dot .fashion is a gTLD operated by MMX, and aimed at fashion fans, designers and merchants.

The Dutch railroad company ProRail, however, is using the domain name Victim.fashion creatively.

A play on “fashion victim,” the reference to “victim fashion” is a grim insider’s view of fatalities caused by railroad accidents, life-ending events when people ignore railroad signs.

Displaying partially torn, dilapidated garments belonging to real victims whose first name and age are included, the Dutch railroad company is raising awareness through the use of shocking imagery.

Fashion is demystified through the remains of clothing that has been baptized by death.

Check it out at Victim.Fashion.

Victim.Fashion : Grim look into railroad accident victims


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