New search engine backed by $60 million infusion

Search engine optimization company Ahrefs announced that they are working on, a new search engine, backing the project up with a $60 million dollar budget.

The Yep search engine places content creators on the upper tier of its results, allegedly giving them 90% of its ad revenue.

Simply put, the Yep business model encourages high-value content. A 90/10 profit share model rewards experts, independent journalists and passionate individuals for their work and pushes for high-quality content to make up any given page of search results.

According to Techcrunch:

“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” says Ahrefs founder and CEO, Dmytro Gerasymenko.

The domain name was registered in 1999 and belonged to a Latvian software company but changed hands most likely in late December 2021.

There are no known details on the exchange involving the apparent sale of to Ahrefs.

Would Yep/ dethrone Google any time soon? Highly unlikely but it’s an interesting alternative for content creators that’d carry ads.

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4 Responses to “ New search engine backed by $60 million infusion”
  1. Anonymous says:

    I officially switched from Google to Startpage yesterday. Google search has become intolerable for some time now. I thought I was the only person who started using Reddit as a search engine because Google results were so bad, but I found out others were doing it too. There was a big discussion about it on Twitter. Not sure how Yep will perform but Startpage is definitely rising behind Bing.

  2. BullS says:

    Wish them all the luck….

    So what happens to Bing ads??

    My condolences

  3. amplify says:

    You’d think it’d be easier to find out how to join their ad network…

  4. Sant says:

    May I know how this 90/10 profit share model works?

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