Search engine optimization company Ahrefs announced that they are working on Yep.com, a new search engine, backing the project up with a $60 million dollar budget.
The Yep search engine places content creators on the upper tier of its results, allegedly giving them 90% of its ad revenue.
Simply put, the Yep business model encourages high-value content. A 90/10 profit share model rewards experts, independent journalists and passionate individuals for their work and pushes for high-quality content to make up any given page of search results.
According to Techcrunch:
Yep.com
“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” says Ahrefs founder and CEO, Dmytro Gerasymenko.
The domain name Yep.com was registered in 1999 and belonged to a Latvian software company but changed hands most likely in late December 2021.
There are no known details on the exchange involving the apparent sale of Yep.com to Ahrefs.
Would Yep/Yep.com dethrone Google any time soon? Highly unlikely but it’s an interesting alternative for content creators that’d carry Yep.com ads.
I officially switched from Google to Startpage yesterday. Google search has become intolerable for some time now. I thought I was the only person who started using Reddit as a search engine because Google results were so bad, but I found out others were doing it too. There was a big discussion about it on Twitter. Not sure how Yep will perform but Startpage is definitely rising behind Bing.
Wish them all the luck….
So what happens to Bing ads??
My condolences
You’d think it’d be easier to find out how to join their ad network…
May I know how this 90/10 profit share model works?