Search engine optimization company Ahrefs announced that they are working on Yep.com, a new search engine, backing the project up with a $60 million dollar budget.
The Yep search engine places content creators on the upper tier of its results, allegedly giving them 90% of its ad revenue.
Simply put, the Yep business model encourages high-value content. A 90/10 profit share model rewards experts, independent journalists and passionate individuals for their work and pushes for high-quality content to make up any given page of search results.
According to Techcrunch:
Yep.com
“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” says Ahrefs founder and CEO, Dmytro Gerasymenko.
The domain name Yep.com was registered in 1999 and belonged to a Latvian software company but changed hands most likely in late December 2021.
There are no known details on the exchange involving the apparent sale of Yep.com to Ahrefs.
Would Yep/Yep.com dethrone Google any time soon? Highly unlikely but it’s an interesting alternative for content creators that’d carry Yep.com ads.
