Can you feel the electricity in the air?
There’s a revolution brewing. It’s the lingering smell of ozone, right before a powerful storm erupts.
It’s about time to bring the end-users to the domain conferences.
It’s about time to change the rules of the game by altering the long-standing paradigm. Domainers sipping margaritas with other domainers at domainer conferences is not what takes this industry to the next level. It actually puts it into a deep sleep.
The domaining industry needs its own aggressive marketing campaign, its very own technocrats that don’t rest forever on their laurels of past engagements. Instead, these individuals would forge new marketing paths by hammering into shape alliances beyond the domaining realm, past the sleepy “circle of trust” that has been regurgitating the same old fairy tales for years now.
It’s time for a change.
Eighty percent of the general public that uses the Internet has no clue about the value, specifics, functions and mechanisms of the domain industry. They are ripe ground for seeding with education. They are waiting, money in their wallets to learn how they can best invest it.
So put down the margaritas and assorted shrimp-on-a-toothpick and seek the right connections that will open up the coveted gates of the general public – directly to the entrance of your own business.
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I absolutely agree with you here. I can see where an old boys club is developing and besides that it always seemed nonsensical to me for domainers to be trading among themselves when its obvious that the real money will be made when the end user comes to the table. That is precisely why i have stopped selling on places like sedo and have devoted a lot of time and money to finding end users. Educationg them and selling to them directly. Its time the BS stops!
Here Here!!!!! There is a reason I love going out and speaking at seminars around rural areas, once they get the true value of putting their business on the Internet the next conversation is what name to use. The inbred nature of this industry makes it tough for people to get real true value for their domain properties. If all we do is sit here and talk to ourselves and not realize that what we should be doing is evangelizing to the larger masses we are going to continue to have the same “why do they not get it” conversations over and over again.
I have been holding back a blog post on this for some time, sooner or later……